Purpose-Built STR
Design the asset.
Command the market.
Twenty-five years of designing and advising on purpose-built vacation rental properties. We know what separates a market-leading STR from a mediocre one and it starts long before construction.
Book a Strategy Call25+
Years designing STR assets
Top 1% Producer
Target market position
2–3×
Nightly rate premium typical
Full cycle
Site to reservation-ready
The Case for Purpose-Built
Converted residential was never meant to be a vacation rental.
Purpose-built design is vacation rental optimization in physical form. Every square foot engineered for revenue, guest experience, and operational efficiency.
The vacation rental market has matured. Guests increasingly compare properties on platforms where photography, reviews, and amenity depth drive click-through, not location alone. A purpose-built STR is designed to win that comparison.
Purpose-built STRs achieve higher nightly rates, stronger occupancy, better reviews, and are significantly easier to operate at scale. They command a resale premium over converted properties in the same market.
Converted Residential
- Designed for full-time living, not guest experience
- Amenity gaps that limit nightly rate
- Photography rarely competitive
- Operational inefficiencies baked into the floor plan
- Generic: blends in on OTA platforms
Purpose-Built STR
- Every design decision optimized for guest satisfaction
- Amenities engineered to justify premium nightly rates
- Photographed to stop the scroll on any OTA
- Designed for fast, repeatable turnovers
- Distinctive: leads its competitive set
Our Design Framework
Six pillars of a market-leading STR.
Guest-Centric Programming
Amenity selection based on actual guest demand data: pools, game rooms, outdoor entertainment, hot tubs, and unique experiential features that drive direct bookings and premium pricing.
Photography-Optimized Design
Every room designed for the hero shot. Natural light, layered textures, architectural moments that translate into clicks and bookings on OTA platforms.
Operational Efficiency
Floor plans that facilitate fast turnovers, durable materials that hold up to rental use, and smart home tech that guests love and operators can manage at scale.
Market Positioning
Design that stakes out the premium tier in your market. We analyze your competitive set and engineer the product to lead it, not blend in.
Technology Integration
Smart locks, noise monitoring, EV charging, AV systems. Designed in from the start, not bolted on later. Technology that adds nightly rate, not headaches.
Brand & Listing Strategy
Naming, photography direction, listing copy, and OTA strategy built into the development process so you launch with a brand, not a generic address.
Purpose-Built Advisory
Designing a vacation rental property?
Bring us in early, before architects, before permits, before you've committed to a floor plan. The earlier we engage, the more we can impact performance.